Tuesday, April 8th, Starbucks Coffee will launch a new brand of coffee and what better way to celebrate other than giving it away for free. That's right all you coffee lovers for FREE.  It is called the new Pike Place Roast. When it was mentioned in the office here at Stellar, the first words that were shouted out was, "No Way, Shut Up!"  This statement explains how coffee lovers feel when presented with an irresistible offer. What more irresistible than a product that’s free?

Our Stellar Enterprise's employees are what we like to call "Buck heads" and they support Starbucks every morning and sometimes in the afternoon. What better business model to launch a new product brand than to give it away for free?Think about it. If you have a product that you know that your customers would value more if they just tried it first for free, then when it time to set the price for your new product, all the feedback you need is at your fingertips.

Of Course, this isn't anything new but we believe within most business models in the future that companies will have to build a lot more trust among their clients. It is definitely illustrated online within the technology industry. All you’ll see sometimes is   "Beta" this and "Beta" that.  Well, this means that they are trying to build your trust. Take our advice, it may not be a cup of coffee but if you give the customer what they want, they will trust you more and more.

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