StellarScope
| The New “Couch Potato” |
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| Written by Marcus Smith | ||||||||
| Thursday, 07 February 2008 | ||||||||
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This “On Demand” lifestyle gives viewers a since of monotony while staying abreast of who’s the next idol, or what happen on Monk this week. Either way, the titans of the sitcom industry tally the viewership each week and advertisers flock like floor men when the bell rings at the New York Exchange. The money is good, or shall I say was good.
Through technology such as the TV, the term “couch potato” was created during the 70’s to label these permanent fixtures that glue their eyes to the tube each night. However, on the other end of the spectrum, are marketers and advertisers staking their claim to be the first product or brand on the top of your mind the next day. Lately, this dying art has witnessed a shift in these paradigms of advertising while the viewers are tired of being robbed of their full 30min show to watch a brief ad about toothpaste or insurance. This known shift has move to the internet and thus created, the new couch potato.
We can see as the TV and the computer gradually come together, technology has allowed viewers to watch their favorite show exactly when they want and where they want. Of course, it is no surprise that someone could watch TV online, but very few seem to realize the increase of opportunities that streaming media present for those who need to advertise and build brand awareness. Youtube alone has proven that anyone can build brand awareness overnight by embedding a video to their website, but how can a corporation deliver media directly to their customers.
“This year represents a mass-market benchmark, as more than 50% of the US population 155.2 million people will watch video online. How this audience reacts to online video advertising will ultimately shape the future of the format.” -Emarketer.com
When researchers specifically asked US adult Internet users if they were willing to watch advertising before a free online video, the response split nearly equally into three groups: the 30% who were not willing, the 31% who said it depended on the content and the 39% who were willing depending on the length of the ad.
Early research indicates that Internet video ads tend to induce some kind of action among viewers. The most-cited behavior is checking out a company Web site. That was true for 31% of the respondents in a recent study from the Online Publishers Association.
Seeing that the market is ripe for the picking, small businesses and corporations are expected soon to deliver solid content to viewers by using streaming video to complement their website instead of the traditional online brochure that can be deemed as “too wordy”. Also, with streaming media, companies can deliver their content conveniently while slipping in an occasional advertisement of one of their featured products here or there. In addition, if the content is good alone, customers actually don’t mind watching a brief ad.
Marketer and advertisers will soon have streaming media to thank in the upcoming years these numbers increase. However, the companies that deliver the content in the near future, will find themselves making money while they sleep.  Add as favourites (36) |  Quote this article on your site | Views: 4408
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| Last Updated ( Tuesday, 01 July 2008 ) | ||||||||
On January 28, 2008 it was announced that the search engine giant Yahoo laid off over 1000 people to make the company more healthy due to recent losses. Yahoo has always had its challenges trying to compete with the #1 search engine Google who has maintained the highest position of success amongst all search engines. It is vital that Yahoo understand what their customer values and look for creative ways to create new services and products that appeal to the values of the internet consumer. In such a dynamic industry it is not always easy to control the decisions and choices of the customer. The internet customer of today has been given so much control and flexibility through the internet that they find themselves in the driver's seat with regard to shaping who will continue to be the search engine giant of the 21st century over the next 5 years. What customer value is Google delivering better than Yahoo? This is the critical question that Yahoo must answer. Until this question is answered it will be impossible to surpass Google as the #1 giant in the market space of internet search engines.
In today’s world of the competitive art of commerce, a great deal of attention is given over to customers that display an undying loyalty to stay tune to what’s going on within their favorite TV shows. Some of these loyal fans find themselves hopelessly captivated till the wee hours of the morning chopping their way through Tivo reels while other viewers have genuinely made this a lifestyle and are serious about unwinding before each afternoon ritual of TV bliss. 
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