On January 28, 2008 it was announced that the search engine giant Yahoo laid off over 1000 people to make the company more healthy due to recent losses. Yahoo has always had its challenges trying to compete with the #1 search engine Google who has maintained the highest position of success amongst all search engines. It is vital that Yahoo understand what their customer values and look for creative ways to create new services and products that appeal to the values of the internet consumer. In such a dynamic industry it is not always easy to control the decisions and choices of the customer. The internet customer of today has been given so much control and flexibility through the internet that they find themselves in the driver's seat with regard to shaping who will continue to be the search engine giant of the 21st century over the next 5 years. What customer value is Google delivering better than Yahoo? This is the critical question that Yahoo must answer. Until this question is answered it will be impossible to surpass Google as the #1 giant in the market space of internet search engines.
Yahoo must find new ways to drive people to their web site and keep them there. New social networks, blogs, and more products and services that maximize value for their clients will be paramount. It will not be enough to create the value necessary to maintain their current client base. Yahoo will have to create enough value to pull clients away from Google and create new reasons for the intelligent customer of today to stay loyal. Yahoo has their work cut out for them but all is not lost. If Yahoo can keep their team together through strong leadership and a passionate desire to understand their customer they still have a fighting chance to rise to the top. Google and Yahoo will continue to battle for the opportunity to fill the desires of the internet search engine customer, but the war will be one by the company who can determine what those new values are and quickly mobilize their team to deliver.
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On January 28, 2008 it was announced that the search engine giant Yahoo laid off over 1000 people to make the company more healthy due to recent losses. Yahoo has always had its challenges trying to compete with the #1 search engine Google who has maintained the highest position of success amongst all search engines. It is vital that Yahoo understand what their customer values and look for creative ways to create new services and products that appeal to the values of the internet consumer. In such a dynamic industry it is not always easy to control the decisions and choices of the customer. The internet customer of today has been given so much control and flexibility through the internet that they find themselves in the driver's seat with regard to shaping who will continue to be the search engine giant of the 21st century over the next 5 years. What customer value is Google delivering better than Yahoo? This is the critical question that Yahoo must answer. Until this question is answered it will be impossible to surpass Google as the #1 giant in the market space of internet search engines.
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